ERA Brokers Consolidated has successfully completed its 2026 Kickoff Events, bringing together agents, staff, and leadership from across all regions to reflect on the past year and align around priorities for the year ahead.
The kickoff events provided a comprehensive look at company performance, new initiatives, and the evolving real estate landscape. Through thoughtful discussion and forward-looking strategy sessions, teams explored both the opportunities and challenges expected in 2026.
New Products, Services, and Tools Highlighted
During the kickoff events, several new and enhanced resources were introduced to support agent success:
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New merchandise available in the ERA Store
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The Marketing Center in ARTI® Transact, featuring ready-to-use templates
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New ERA-branded Canva templates available through the ERA Store
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A new Marketing Overview showcasing ERA’s integrated marketing, technology, education, and support systems
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Listing Concierge Services, including Showcase options
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Expanded education offerings in California, Nevada, Utah, and Texas
Residential Review
The 2026 Residential Review will be released in early February, providing additional insight into residential market trends across ERA Brokers Consolidated markets.
A Meaningful Year Ahead
Message from CEO Neil Walter
We had great discussions about the year ahead. There will be opportunities and challenges in 2026, and I am optimistic about our opportunity in real estate. The forecasts suggest that interest rates may be lower in 2026 than in 2025. I don’t know if that will happen, but it is important to be prepared for both scenarios.
We also talked about how some people are doing very well in this economy, while others are facing very difficult challenges. We discussed the difficulty first-time homebuyers face when entering the housing market, as well as the challenges associated with aging baby boomers. Be prepared and understanding as you approach these important and sometimes difficult conversations. As you get better at communicating with people and helping them, your opportunity in real estate will continue to grow.
Finally, 2026 marks the 250th anniversary of the Declaration of Independence. This is a great year to remember that the Declaration protects individuals’ rights to pursue what we call the American Dream—the right to be safe in your home with your family, the right to pursue your interests and dreams, and the right to work toward building and growing financial security for you and your family.
We are grateful to be associated with you. Thank you for all that you do, and best wishes to you and your family in 2026.