On the final day of ERA Franchise System’s International Business Conference, Matt Dillon and Kevin T. Moen moderated an “Objection Handling Throwdown” Where some of the Top Sales Associates in the ERA Network competed for the title of “ERA Objection Handling Champion.”

This fun and engaging session allowed participants the opportunity to see some of the best agents resolve concerns and address common objections. Always a crowd favorite at IBC, the class cheered for their respective team.

Dave Baird, Broker for ERA Brokers Salt Lake office, was the coach for the Blue Team, which represented the ERA affiliated firms from the western half of the United States.  With 5 members on each team and 60 seconds to answer each objection, the session provided great learning experiences for attendees and participants.

Dave commented “Each team member handled themselves with respect and honor. After watching them compete in this boxing style competition, I would refer business to any one of them knowing that my friends or family would be in good hands. They truly were the best of the best from the West.”

The respective coaches wrapped up the session by addressing a final objection.  David Baird did an exceptional job leading his team and representing firms from across the region.

About ERA Brokers:
ERA Brokers Consolidated is a brokerage infused with proprietary real estate technology. The organization operates commercial and residential brokerages in Utah and Nevada. With over 300 agents and staff, ERA Brokers Consolidated closed over 3,000 transactions worth nearly $1 billion in value in 2016, and manages more than $250 million in assets for its clients.