Key Takeaways:
- MLS alone isn’t sufficient to generate the best outcomes
- Get the property ready to sell physically and digitally
- Increase listing views through positioning combined with a marketing campaign
- ERA Brokers generated more than 6.5 million online showings last year
The Multiple Listing Service (MLS) was created to improve the marketing of real estate for sale. It made listing inventory more accessible to buyers as real estate firms shared information. Prior to the MLS, marketing was a critical part of selling a home. Today, marketing homes for sale in addition to listing in the MLS is again becoming critical to achieving the best outcomes.
To achieve the best marketing requires preparation and effort. This means getting the property ready to sell physically and digitally. Helping a property look its best requires cleaning, staging, and potentially making improvements. It also requires having a professional photographer with experience and the right equipment. Just as a poor physical presentation can be a liability, so can a poor digital presentation. Distortions, low resolution, poorly chosen angles, incorrect lighting, and incorrect settings can all result in an otherwise acceptable property being overlooked.
Online Results
6.5Million
listing showings last year
5.5Million
ad impressions
20%
more online views
Photography used to be enough. Today, options like a 3D showing experience can enhance the marketability by increasing inquiries by 95% and reducing time on market by 31%.
Properly positioned properties will generate more listing views. Combined with running ads in the right channels, listing views can be increased by up to 20%. Results like this translate to millions of showings online.
Real time reporting and transaction transparency make it possible for clients to be in full control of their transaction. Lead notifications, activity reporting, and access to marketing solutions builds confidence in the process. Technology is transforming the marketing of real estate from standardized content redistributed by the Multiple Listing Service to customized presentations offered to a growing audience.
Faster Sales Process, Higher Sales Price, Peace of Mind
Photography used to be enough. Today, options like a 3D showing experience can enhance the marketability by increasing inquiries by 95% and reducing time on market by 31%.
Properly positioned properties will generate more listing views. Combined with running ads in the right channels, listing views can be increased by up to 20%. Results like this translate to millions of showings online.
Real time reporting and transaction transparency make it possible for clients to be in full control of their transaction. Lead notifications, activity reporting, and access to marketing solutions builds confidence in the process. Technology is transforming the marketing of real estate from standardized content redistributed by the Multiple Listing Service to customized presentations offered to a growing audience.
Faster Sales Process, Higher Sales Price, Peace of Mind
01 — Professional Photography
Every Home, Every Time
• Some agents make it an option to use professional photography. At ERA Brokers, we use it on every home, every time.
• Professional photography results in 61% more online views than photos taken by an agent.
02 — Matterport, 3D Virtual Tour
Feels So Real, It’s Like Being There
• Allowing potential buyers to see every angle of a home from the comfort of theirs.
• Available in most markets. Check Matterport out at 3d.erabrokers.com.
03 — Stand Out Online
Market Leading Online Presence
• Over 90% of buyers start their search online.
• ARTI® ensures inquiries on your home go to your agent.
• 4 milion online showings last year.
• Facebook & Instagram post boosted
04 — Smart Signs
Capturing More Buyers
• Increased exposure with traffic grade reflective aluminum signs and our cutting edge texting platform.
• 31% of text and phone leads come in after dark.
• If you’re not tracking calls and gathering deep data, you’re missing sales.
05 — Print Still Has A Place
Providing an Experience
• Custom, professionally designed marketing that provides the best experience for buyers.
• In-house graphic design and marketing resources.
06 — Stay Informed
Industry Leading Data Analytics
• Comprehensive data analytics from Smart Signs,
web and mobile.
• You can feel confident that your agent is providing
the highest level of service.
Why isn’t everyone using this technology? It requires a commitment to support the staff and equipment, and it requires internal know-how to distribute the content. ERA Brokers began experimenting with the technology in 2016 and has delivered over 15 million online showings for its clients in the past three years. It is no surprise ERA Brokers is one of the largest real estate firms between Las Vegas and Salt Lake City and has been in business for nearly 40 years.
Considering selling your home and want to learn more about this technology?
About ERA Brokers Consolidated
ERA Brokers Consolidated is a brokerage infused with proprietary real estate technology. ERA Brokers Consolidated includes 9 offices on the I-15 corridor from Salt Lake City, UT to Las Vegas Nevada. It is a subsidiary of Brokers Holdings, which operates commercial and residential brokerages in Utah and Nevada. With over 350 agents and staff, ERA Brokers Consolidated was recognized by RealTrends, RISMedia, and Swanepoel as a top brokerage firm in the United States. In addition, it manages approximately $350 million in real estate assets for its clients.