Key Takeaways:

  1. Real estate listing display hasn’t changed in more than 10 years.
  2. Experiencing Real Estate in 3D is faster, better, and safer than traditional methods.
  3. Properties with 3D sell faster and generate more interest.
  4. ERA Brokers has created more than 2,500 3D experiences and generates over 6 million virtual showings each year.

Las Vegas, St. George, Salt Lake City

The real estate industry has known for years that the search for the perfect property starts online. In spite of consumer demand, the industry has not been responsive in providing the kind of viewing experience consumers want. Buyers continue to be served photos of questionable quality in platforms that repackage MLS based content while ignoring the need for better imagery and more information.

The old way of showing homes is being replaced by a better, faster, more efficient, safer solution. With more than 2,500 homes reproduced in 3D, ERA Brokers’ 3D Home Experience is a virtual walkthrough allowing you to see every corner of a home at your own pace. You can view the 3D Home Experience from your home, your phone, or a virtual reality enabled headset. ERA is the only real estate brokerage in the intermountain west equipped with staff, cameras, and equipment to shoot listings and provide an immersive, one of a kind 3D experience.

The results of this technology speak for themselves:

*2019 independent study (


For Sellers

Showings and open houses can be effective in getting a few people to tour a home, but they require lots of preparation, someone to be present on site, and are only available in narrow time slots. This traditional approach has been the default choice for generations. A better, safer, more accessible, scalable solution is to help thousands walk through the home without replacing the carpet or requiring booties, without cleaning or baking cookies. Technology has revolutionized the showing experience, and our marketing systems drive the traffic. The results are a faster sales process, higher sales price, and peace of mind.

Active Number of 3D Models

Active Number of 3D Models

For Buyers

Every real estate study shows us that buyers want to see homes online with rich content where they can more quickly make assessments and identify the perfect solution. Buyers aren’t looking forward to driving around town for days in the passenger seat of a real estate agent’s car waiting to see if the home around the corner is the right fit. It is inefficient, slow, and can be awkward. ERA Brokers’ 3D home experience offers an immersive HD view where you get to choose the angles and setting for viewing a home.

Why isn’t everyone using this technology? It requires a commitment to support the staff and equipment, and it requires internal know-how to distribute the content. ERA Brokers began experimenting with the technology in 2016 and has delivered over 2,500 3D experiences for its clients and generates over 6 million virtual showings on its listings each year. It is no surprise ERA Brokers is one of the largest real estate firms between Las Vegas and Salt Lake City and has been in business for nearly 40 years.

Want to start experiencing home tours in 3D? Visit our showroom here:

Considering selling your home and want to learn more about this technology? Learn More:

About ERA Brokers Consolidated

ERA Brokers Consolidated is a brokerage infused with proprietary real estate technology.  ERA Brokers Consolidated includes 9 offices on the I-15 corridor from Salt Lake City, UT to Las Vegas Nevada.   It is a subsidiary of Brokers Holdings, which operates commercial and residential brokerages in Utah and Nevada.  With over 350 agents and staff, ERA Brokers Consolidated was recognized by RealTrends, RISMedia, and Swanepoel as a top brokerage firm in the United States.  In addition, it manages approximately $350 million in real estate assets for its clients.