It used to be that a real estate agent would list a home and provide periodic updates to the seller.  A periodic update isn’t good enough anymore.  Showing activity has moved online.  Giving sellers richer, better feedback about showing activity is more important than ever.

A traditional showing is when a prospective buyer walks through the home taking in the floor plan, feel, and ambiance of the surroundings.  A virtual showing is where prospective buyers browse listing photos and property details on their computer or mobile device.  Listings today may have a half dozen traditional showings compared with thousands of virtual showings.

The most successful agents understand a five key principles about this new dynamic:

1. More online showings means better results for their seller.
2. Prospective buyers care most about photos and information.
3. Proper display, including professional photography and virtual walkthrough technology, are required.
4. Listing agents must receive the leads from their listings.
5. Sellers need to be informed along the way.

Agents who do not communicate with their clients and who are unaccountable to them will underperform.  The right technology can enhance client communication and keep them informed of the marketing progress.

ERA Brokers is offering online activity reports, professional photography, Matterport 3D virtual walk through support, just listed emails, and in a proprietary client portal to enhance the communication with the client.  Clients who are informed will make better decisions with more confidence.  Join a brokerage that is supporting client communication by doing more.