Every home is different.  A real estate transaction isn’t like purchasing a book on Amazon.com, or pumping gas at the convenience store.  It isn’t like buying a stock, or even a car.  These interactions are transactional by nature.  There is no distinguishing one product from the next and the relationship is rarely personal.

Purchasing a home, on the other hand, is unique.  Every home has its own characteristics–even within the same neighborhood.  Every buyer and seller has personality traits and unique circumstances that can’t be found anywhere else.

The client is the center of the transaction.  Agents who focus on and support their unique client needs are best positioned to deliver value over the long run.  Brokers who recognize the irreplaceable attributes of agents and empower them with the best technology has to offer are the future.  If your brokerage isn’t building this new future of real estate, come and see one that is.

These features ensure the dynamics of each real estate transaction will never be replicated.  This is why software has not replaced agents.  The personal dynamics require adaptability and intuition that aren’t coded in the most sophisticated technology applications.  This is the reason why agents are adopting technology in their business and not in place of their business.