Better Technology, Better Marketing, Better Education, Better Research, and Better Support help ERA Brokers + Colonial + Donahoe real estate professionals stand out from the competition, but how do those tools create better outcomes for clients? Given that buyers and sellers care most about outcomes, the right agent and resources can make all the difference in a real estate transaction.
Buyers want buy the right home for them for the least amount of money on the right terms. The outcome is measured by how the buyer feels about the purchase, their ability to afford the purchase, and the overall success of the transaction. A buyer who purchases a home that is a great deal but a poor fit is not a happy buyer and ultimately did not receive a good “value”.
Similarly, sellers want to generate a higher sales price, faster sales process, or have peace of mind throughout the process. They measure success after considering all of the factors. Sellers who want to minimize transaction fees might sell For Sale By Owner, but statistically leave money on the table when they do. Having the right pricing, positioning, marketing exposure, and trusted advisor can make all the difference in generating improved outcomes.
Safety is an important consideration that is often overlooked. Legal safety is the result of a proven transaction process with appropriate contracts, disclosures, timelines, that protect client interest. Financial safety comes from protecting the financial interest of clients from fraud, property damage, and purchasing the wrong real estate asset. Health is a critical component of safety where protocols of an experienced professional can reduce likelihood of transmission of disease without impacting market exposure or client outcomes.
ERA Brokers + Colonial + Donahoe affiliated agents have a set of resources including technology, marketing, education, research and transaction support that uniquely position its real estate professionals to generate exceptional client outcomes. While many in the industry are trying to figure out how to pivot in changed market conditions, ERA Brokers real estate professionals are accelerating a strategy that was designed to meet the needs of clients today.
About Us: At ERA Brokers | Colonial | Donahoe we are a brokerage infused with proprietary real estate technology. As part of Brokers Holdings, our organization operates commercial and residential brokerages in Arizona, California, Texas, Nevada, and Utah. With over 800 agents and staff, we collectively close over 5,500 transactions worth more than $2 billion in value annually. In addition, we manage nearly 2,500 property management units worth nearly $1 Billion in value for our clients. Founded in 1982, the firm has been helping clients for more than 40 years.