ERA Brokers pushes the envelope with real-time dashboards, advanced syndication controls, and proprietary market research.

St. George, Utah and Las Vegas, Nevada

On August 15th and 16th, ERA Brokers Consolidated held its Mid-Year meetings for all its affiliated real estate professionals and staff.  At the meeting, there were three major announcements. Its technology arm unveiled real time dashboards for agent productivity and goal setting as well as syndication controls for listing distribution.  In addition, after publishing monthly residential real estate housing trends and market data since 2012, the company released its first semi-annual report covering single family investment metrics as well as a comparative analysis of twelve markets from Salt Lake to Las Vegas.

Real Time Dashboards: Real estate agents struggle with having data spread among as many as six or more systems.  Managing the activities in all of these systems can be an extraordinary challenge.  ERA Brokers proprietary technology platform ARTI allows affiliated real estate professionals to have all of their transaction details, documents, marketing systems, client communications, and now all of their key metrics and goals in one place.  The addition of the dashboard is not a third party vendor product bolted on to a MLS feed, rather it is a native solution fully integrated to the existing platform.  The new functionality reinforces the ARTI value proposition of transaction transparency, structure, and speed.

Syndication Controls: One of the most challenging marketing problems in real estate is the loss of control of listing data.  Because most firms rely on MLS data feeds to distribute listing data, the ability to control that data is given up to the MLS provider.  NAR has spent years working on an initiative called Upstream to address this problem, but they continue to face challenges.  In the Mid-Year meetings today, ERA Brokers announced a proprietary solution that is native inside the ARTI platform.  It allows syndication controls for listing data and open houses throughout the ARTI marketing channels, the ZAP platform and ERA Franchise systems marketing solutions as well as the most visited real estate portals in the United States, Zillow.com, Trulia.com, and Homes.com.  This addition is seamlessly integrated with the other marketing, transaction management, and client engagement features within ARTI.

The Review, Residential Market Research:  While many publish housing statistics like median home price and days on market, finding data to support investors and their financial models is much more challenging.  ERA Brokers announced today the first issue of The Review.  It contains statistics like single family rental lease rates and vacancy rates as well as a comparative analysis of the markets served by ERA Brokers from Salt Lake City to Las Vegas.

This one of a kind publication will be extremely valuable in the real estate investment community who are looking at single family homes, townhomes, and condos as a potential investment class.

About the announcements, ERA Brokers Chief Technology Officer, Matt Walter said,

“This has been a four-year initiative.  We built the structure, we assembled the data, now we are rolling out the features.  The real time dashboards and the syndication controls are some of the coolest we have delivered on, right along side the transaction window which brings all of the transaction participants into a shared workspace.”

Jon Walter, COO for Brokers Holdings, which operates ERA Brokers added, “The Review, our residential real estate research publication will become a fixture among real estate decision makers in the communities where we do business.  It has information you can’t obtain anywhere else, and its presented in a format that is easy to use and valuable to decision makers.  It fits as a perfect complement to our commercial market research published by NAI Excel and NAI Vegas.  The combined coverage gives us the ability to report on trends from Salt Lake to Las Vegas spanning single family residential, multi-family, office, retail, and industrial trends.  Together, the reports are the most comprehensive coverage of real estate markets in the intermountain west.”

The technology and research initiatives at ERA Brokers are part of a broader effort to enhance the client experience.  The firm has made substantial investments in technology, marketing, market research, and agent support over the past 12 months.  Clients of ERA Brokers agents say that 95% of the time they are very likely to refer their real estate agent to a friend or family member.  This is a significant achievement when contrasted with the national average of 74% as reported in the National Association of Realtors’ 2017 Profile of Home Buyers and Sellers.  ERA Brokers is working to exceed client expectations and consistently deliver results that outperform industry standards.

About ERA Brokers Consolidated
ERA Brokers Consolidated is a brokerage infused with proprietary real estate technology. ERA Brokers Consolidated includes 9 offices on the I-15 corridor from Salt Lake City, UT to Las Vegas Nevada.  It is a subsidiary of Brokers Holdings, which operates commercial and residential brokerages in Utah and Nevada. With over 300 licensed real estate professionals, Brokers Holdings closed nearly 3,500 transactions worth approximately $1 billion in value in 2017, and it manages approximately $250 million in real estate for its clients.

Research

ARTI Dashboard

Syndication Controls


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OUR REAL ESTATE OFFICES

California

Temecula
41955 4th St #102
Temecula, CA 92590
951.676.9988

Nevada

Henderson
2855 St. Rose Pkwy
Henderson, NV 89052
702.940.4500

Mesquite
1155 W Pioneer Blvd #104
Mesquite, NV 89027
702.346.7200

Mesquite Blvd Nevada Office
Appt Only
702.346.7200

Las Vegas
1735 Village Center Cir
Las Vegas, NV 89134
702.873.4500

Texas

Austin
Appt Only
512.868.0403

Georgetown
4909 Williams Dr
Georgetown, TX 78633
512.868.0403

Harker Heights
777 Indian Trl
Harker Heights, TX 76548
254.698.4300

San Antonio
19230 Stone Oak Pkwy, Ste. 260
San Antonio, TX 78258
210.477.9400

Utah

Beaver
395 S. Main St. PO Box 2253
Beaver, UT 84713
435.438.1606

Bryce Canyon
1300 N Hwy 89
Hatch, UT 84735
By Appt Only

Eden
2640 N Hwy 162, #106
Eden, UT 84310
801.627.6500

Hurricane
10 N. 100 W.
Hurricane, UT 84737
435.635.4636

Ogden
215 Historic 25th St
Ogden, UT 84403
801.627.6500

Payson
87 N Main St.
Payson, UT 84651
801.341.0907

Richfield
745 S. Main St
Richfield, UT 84701
435.896.9609

Salt Lake
9350 S. 150 E. #410
Sandy, UT 84070
801.341.0901

St. George
201 E. St. George Blvd
St. George, UT 84770
435.628.1606

Utah County
2901 N. Ashton Blvd #102
Lehi, UT 84043
801.341.0909


At ERA Brokers | Colonial | Donahoe we are a brokerage infused with proprietary real estate technology. As part of Brokers Holdings, our organization operates commercial and residential brokerages in Arizona, California, Texas, Nevada, and Utah.

With over 800 agents and staff, we collectively close over 5,500 transactions worth more than $2 billion in value annually. In addition, we manage nearly 2,500 property management units worth nearly $1 Billion in value for our clients.

©ERA Brokers Consolidated All rights reserved | ERA® and the ERA Logo are registered service marks owned by ERA Franchise Systems LLC. Brokers Holdings, LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is independently owned and operated. Any services or products provided by independently owned and operated franchisees are not provided by, affiliated with or related to ERA Franchise Systems LLC nor any of its affiliated companies. Cal DRE #02192487