Three ways to deliver a better real estate experience

ERA Brokers pushes the envelope with real-time dashboards, advanced syndication controls, and proprietary market research.

St. George, Utah and Las Vegas, Nevada

On August 15^th and 16^th, ERA Brokers Consolidated held its Mid-Year meetings for all its affiliated real estate professionals and staff.  At the meeting, there were three major announcements. Its technology arm unveiled real time dashboards for agent productivity and goal setting as well as syndication controls for listing distribution.  In addition, after publishing monthly residential real estate housing trends and market data since 2012, the company released its first semi-annual report covering single family investment metrics as well as a comparative analysis of twelve markets from Salt Lake to Las Vegas.

Real Time Dashboards: Real estate agents struggle with having data spread among as many as six or more systems.  Managing the activities in all of these systems can be an extraordinary challenge.  ERA Brokers proprietary technology platform ARTI allows affiliated real estate professionals to have all of their transaction details, documents, marketing systems, client communications, and now all of their key metrics and goals in one place.  The addition of the dashboard is not a third party vendor product bolted on to a MLS feed, rather it is a native solution fully integrated to the existing platform.  The new functionality reinforces the ARTI value proposition of transaction transparency, structure, and speed.

Syndication Controls: One of the most challenging marketing problems in real estate is the loss of control of listing data.  Because most firms rely on MLS data feeds to distribute listing data, the ability to control that data is given up to the MLS provider.  NAR has spent years working on an initiative called Upstream to address this problem, but they continue to face challenges.  In the Mid-Year meetings today, ERA Brokers announced a proprietary solution that is native inside the ARTI platform.  It allows syndication controls for listing data and open houses throughout the ARTI marketing channels, the ZAP platform and ERA Franchise systems marketing solutions as well as the most visited real estate portals in the United States, Zillow.com, Trulia.com, and Homes.com.  This addition is seamlessly integrated with the other marketing, transaction management, and client engagement features within ARTI.

The Review, Residential Market Research:  While many publish housing statistics like median home price and days on market, finding data to support investors and their financial models is much more challenging.  ERA Brokers announced today the first issue of The Review.  It contains statistics like single family rental lease rates and vacancy rates as well as a comparative analysis of the markets served by ERA Brokers from Salt Lake City to Las Vegas.

This one of a kind publication will be extremely valuable in the real estate investment community who are looking at single family homes, townhomes, and condos as a potential investment class.

About the announcements, ERA Brokers Chief Technology Officer, Matt Walter said,

“This has been a four-year initiative.  We built the structure, we assembled the data, now we are rolling out the features.  The real time dashboards and the syndication controls are some of the coolest we have delivered on, right along side the transaction window which brings all of the transaction participants into a shared workspace.”

Jon Walter, COO for Brokers Holdings, which operates ERA Brokers added, “The Review, our residential real estate research publication will become a fixture among real estate decision makers in the communities where we do business.  It has information you can’t obtain anywhere else, and its presented in a format that is easy to use and valuable to decision makers.  It fits as a perfect complement to our commercial market research published by NAI Excel and NAI Vegas.  The combined coverage gives us the ability to report on trends from Salt Lake to Las Vegas spanning single family residential, multi-family, office, retail, and industrial trends.  Together, the reports are the most comprehensive coverage of real estate markets in the intermountain west.”

The technology and research initiatives at ERA Brokers are part of a broader effort to enhance the client experience.  The firm has made substantial investments in technology, marketing, market research, and agent support over the past 12 months.  Clients of ERA Brokers agents say that 95% of the time they are very likely to refer their real estate agent to a friend or family member.  This is a significant achievement when contrasted with the national average of 74% as reported in the National Association of Realtors’ 2017 Profile of Home Buyers and Sellers.  ERA Brokers is working to exceed client expectations and consistently deliver results that outperform industry standards.

About ERA Brokers Consolidated
ERA Brokers Consolidated is a brokerage infused with proprietary real estate technology. ERA Brokers Consolidated includes 9 offices on the I-15 corridor from Salt Lake City, UT to Las Vegas Nevada.  It is a subsidiary of Brokers Holdings, which operates commercial and residential brokerages in Utah and Nevada. With over 300 licensed real estate professionals, Brokers Holdings closed nearly 3,500 transactions worth approximately $1 billion in value in 2017, and it manages approximately $250 million in real estate for its clients.