ERA Brokers has announced the release of 3D walkthroughs of the real estate agency’s office locations in Utah and Nevada. Designed as an online viewport to an in-store experience the 3D immersion is rare in any brick and mortar establishment.
Delivering this technology in 8 locations and over 35,000 square feet of office, the 3D walkthroughs use a combination of lidar, the same technology used for self-driving cars, and six cameras set at different angles to scan each area. A typical 2,000 square foot residential home takes around 40 of these scans to build a floorplan, 3D dollhouse model, and interior walkthroughs.
“Our mission is to provide a better real estate experience and this is a great way to showcase the technology we use in the organization to benefit our clients. We’re currently hosting about 300 3D models of our current listing inventory and have scanned over 1,000 homes for our clients,” said Matt Walter, CTO for ERA Brokers Consolidated.
The technology product used is called Matterport which launched in 2014. While most agents have been very slow to adopt, ERA feels this is an important part of their value proposition delivering the service, along with their professional photography, at no cost to clients or agents.
About ERA Brokers Consolidated
ERA Brokers Consolidated is a brokerage infused with proprietary real estate technology. ERA Brokers Consolidated includes 9 offices on the I-15 corridor from Salt Lake City, UT to Las Vegas Nevada. It is a subsidiary of Brokers Holdings, which operates commercial and residential brokerages in Utah and Nevada. With over 300 licensed real estate professionals, Brokers Holdings closed nearly 3,500 transactions worth approximately $1 billion in value in 2017, and it manages approximately $250 million in real estate for its clients.
About ERA Real Estate
ERA Real Estate is an innovative franchising leader in the residential real estate industry with more than 40 years of experience in developing consumer-oriented products and services. The ERA network includes approximately 37,000 affiliated brokers and independent sales associates and 2,350 offices throughout the United States and 33 countries and territories. Each office is independently owned and operated. ERA Real Estate is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global provider of real estate services. ERA Real Estate information is available at: ERA.com.