The real estate industry is evolving at an accelerating rate. New capital investment and advances in technology are improving the real estate experience for both clients and agents.
ERA Brokers Consolidated has long been part of this change. In 2015 the company announced all listings would have professional photography. This offering was enhanced with 3D virtual reality solution, Matterport, in 2017. ERA Brokers Consolidated is the only firm in the intermountain west to offer its clients both solutions at no cost to the client or the agent.
In the spring of 2017, the firm entered into an exclusive agreement to license ARTI®, an industry leading real estate marketing and transaction management platform. The platform has been featured at RealogyFWD in New York City, Real Estate New Technology (RENT) in Paris, and multiple mentions in Inman News. ARTI® allows agent, clients, and partners to seamlessly manage the marketing details and transaction components in a shared transaction window. The real time activity feed and notifications keep everyone informed. The transaction progress indicator shows how the transaction is progressing.
In 2019, ERA is launching three new products. First, Unlisted, an exclusive offering for those who want to sell quickly or with extra privacy. Second Boost Your Home Social Media advertising for listing clients. Third, new property websites with the capability for buyers to execute an offer in seconds.
Unlisted is for those who want to sell quickly or with extra privacy. When clients choose Unlisted, there are no showings. There is no need to renovate or explain to neighbors what is happening. The purchase of your property is handled in-house to avoid the feeling of having your personal life on display or the uncertainty of a failed transaction.
Boost Your Home is a social media marketing campaign run by ERA Brokers Consolidated on behalf of its clients and agents. The marketing campaign is set up and paid for by the company. The leads and activity accrue on behalf of the client and the listing agent.
In cooperation with ARTI®, new property websites are launched integrating Matterport 3D virtual reality, video, and a legally binding offer form. The latter is the first of its kind to be built into a property marketing website. ARTI® property websites are anything but a standard virtual tour platform.
Neil Walter, CEO of ERA Brokers Consolidated said, “2019 is going to be a great year. We are continuing to find better ways to serve our clients and help them have a better real experience. The Unlisted product, the Boost Your Home social media campaigns, and the ARTI® property websites are important ways we are working to innovate on behalf of our clients.”
About ERA Brokers Consolidated
ERA Brokers Consolidated is a brokerage infused with proprietary real estate technology. ERA Brokers Consolidated includes 9 offices on the I-15 corridor from Salt Lake City, UT to Las Vegas Nevada. It is a subsidiary of Brokers Holdings, which operates commercial and residential brokerages in Utah and Nevada. With over 350 agents and staff, ERA Brokers Consolidated was recognized by RealTrends, RISMedia, and Swanepoel as a top brokerage firm in the United States. In addition, it manages approximately $350 million in real estate assets for its clients.