The industry is changing faster than most of us would like to admit.  Nostalgic efforts to preserve the status quo are the biggest threat to our business.  What if your new cell phone was exactly the same as last year’s model?  What if your internet speeds never improved?  What if your brand new car was the same as the previous model year?  We are conditioned to look for improvements in service, performance, and quality.  Client expectations in real estate are no different.

Is your brokerage ready for the technology and business model transformations that are shaping the industry?  Adapting to current conditions isn’t good enough anymore.  Wayne Gretzky, the greatest hockey player of all time said: “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.” Today, the real estate industry is changing very fast. If you want to stay in the game, you need to be agile and play where the puck is going–not where it is today. Lose focus and you will be left behind.

ERA Brokers is constantly adapting, innovating, upgrading, and investing in our business on behalf of our agents and their clients. When was the last time your broker invested in you?  Stop watching from the sidelines and start closing more business by anticipating market changes, not just reacting to them.  Come see what continuous improvement in marketing, technology, and support platforms looks like in a real estate brokerage. 

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