Every client has a problem.  Buyers need a home, Sellers have decided to move.  Buyers are concerned they won’t like the place they chose to live, and Sellers are worried they are going to sell too cheap or not sell at all.  The best real estate agents address each client’s unique concerns, uniquely.

Buyers often say they want great deal, but what they most often want is a place to live.  A place that is safe.  A great kitchen, or a spectacular view.  A desirable neighborhood.  Price is often the initial focus, but it is rarely the final consideration.  Buyers are afraid of making a bad decision, They appreciate a trusted advisor who can help them make the best decision given their budget and their unique needs.

Sellers’ biggest regret is that they didn’t take more time preparing their home for sale, according to a recent Zillow Group Study.  They often list and want their property on the market immediately, but upon reflection realize that their rush to market hurt their ability to get the best price with reliability.  Like buyers, sellers also fear making a bad decision.   They want a trusted advisor to help them through the process.

It’s all about being able to help each client given their unique circumstances.  That’s what our agents really do at ERA Brokers.  If that is what you do, we should talk.