Cheryl' Knowlton Brings Down the House!!

In front of a packed crowd at ERA Franchise System’s International Business Conference on Monday February 19, Cheryl Knowlton taught the NAR course Pricing Strategies: Mastering the CMA.

The course covers preparing a comparative market analysis (CMA), focusing on its purpose,  key principles of valuation that impact the analyses, and valuation terminology. Participants are taught the difference between appraisals and CMAs and the respective roles are outlined.

Cheryl said: “It was an honor and a privilege to be invited back to speak for my second year in a row at IBC.  You cannot beat the energy of a sold out room!! We had 100 high-energy agents from all over the country in the class. We had a fantastic day laughing and learning together.”

The Pricing Strategies: Mastering the CMA course is required to attain the Pricing Strategy Advisor (PSA) Certification and meets the elective requirement for the ABR designation awarded by the Real Estate Buyer’s Agent Council (REBAC).

About Cheryl Knolwton:
An addict of education, Cheryl holds 14 NAR Designations and Certifications. She is also the proud holder of the Distinguished Real Estate Instructor Designation (DREI), held by fewer than 100 individuals in the United States. Cheryl has been a member of the National Speakers Association since 2010, a member of the National Association of REALTORS, a Utah Realtor since 2007, and a licensed Pre-Licensing Instructor and CE Instructor for Utah Real Estate since 2002.

About ERA Brokers:
ERA Brokers Consolidated is a brokerage infused with proprietary real estate technology. The organization operates commercial and residential brokerages in Utah and Nevada. With over 300 agents and staff, ERA Brokers Consolidated closed over 3,000 transactions worth nearly $1 billion in value in 2016, and manages more than $250 million in assets for its clients.