press release – ERA Brokers Consolidated

How to navigate the 2025 Housing Market

Matt Walter — Thu, 20 Feb 2025 22:24:48 +0000

According to the National Association of REALTORS®, 2024 existing home sales of 4.06 million were the lowest recorded since 1995. At the same time, median home prices increased to a record high of $407,500. How is it that so few homes are selling and prices are still rising?

IT IS A DIFFICULT MARKET FOR HOME BUYERS
The current market is difficult for buyers, especially for first time home buyers. Interest rates in the 7% range coupled with record high home prices make payments challenging for first-time home buyers.

“The current market is difficult for buyers, especially for first time home buyers.”

Buyers who are selling a home are bringing equity to the transaction and have an easier time purchasing a home. The net impact of current interest rates and high home prices results in fewer home purchases. This explains the record low number of transactions, even though there are 80 million more people in the United States since 1995.

SELLERS REMAIN RELUCTANT TO SELL
The vast majority of homeowners have record low interest rates. Those rates may be 4%, 3%, or even 2%. Given these record low interest rates, buying a new home at current rates of approximately 7% means a larger mortgage payment.

While many homeowners want to move, they want to keep their mortgage payment low more than they want to move. This results in fewer homes available to purchase than would normally be the case. This shortage of homes available for sale keeps home prices from falling.

“While many homeowners want to move, they want to keep their mortgage payment low more than they want to move.”

BUILDERS ARE FILLING THE GAP, BUT NOT TOO AGGRESSIVELY
Builders see opportunity in this market. Large, well-funded home builders are buying down interest rates, covering closing costs, and offering other incentives in an effort to keep buyers coming. They have an advantage over existing home sellers by making it easier to buy. They are building, but not so aggressively so that they drive home prices and builder margins down.

WHAT TO EXPECT IN 2025
In 2010, the housing market was too cold. The housing-led recession decimated equity and led to lost jobs throughout the economy. In 2021 the housing market was too hot. Limited supply and covid cash propelled housing demand to new heights. Buying a home meant bidding over ask and prices rising too quickly. In 2025 we expect interest rates to remain in the 6-7% range and prices to rise in the low to mid single digits. There will be reasonable selection for buyers, but it will remain expensive for first-time home buyers and sellers will still be reluctant to sell. This is the more balanced housing market we have needed.

“This is the more balanced housing market we have needed.”

Neil Walter
CEO

Your Listing Inventory Doesn’t Have to Disappear on Realtor.com

Matt Walter — Thu, 16 Nov 2017 22:14:08 +0000

Your Listing Inventory Doesn’t Have to Disappear on Realtor.com

On November 16, the Greater Las Vegas Association of Realtors (GLVAR) announced to its membership that “as of December 18, 2017, realtor.com will no longer receive listing data directly from GLVAR.”

The decades long policy of displaying MLS listings from a direct feed in the Las Vegas area on the industry’s second most visited real estate website will end unless the parties come to an agreement. The policy change will not prevent real estate firms from continuing to provide data to realtor.com if the brokerage chooses to authorize the distribution of the data.

Neil Walter, CEO for ERA Brokers commented “Allowing real estate firms to determine where and how listing data is displayed in the public space is a move in the right direction for the industry. We feel realtor.com is an excellent resource for buyers, sellers, agents, and the public as a whole. We will continue to distribute data to realtor.com and support the home finding process there.”

Matt Walter, CTO added, “We have a great relationship with realtor.com and appreciate working with them. They provide great exposure for our listing clients and they make the home finding process easier for buyers, that’s why we upgrade all of our listings on Realtor.com. When you see an ERA Brokers listing there, you will find the agent name and rich content, like Matterport 3D home tours, available on the site. We look forward to millions of buyers seeing our listing inventory hosted on realtor.com in 2018.”

ERA Brokers announced to its agents on November 16th that the GLVAR policy change would not negatively impact ERA Brokers listings or its clients.

About ERA Brokers:

ERA Brokers Consolidated is a brokerage infused with proprietary real estate technology. The organization operates commercial and residential brokerages in Utah and Nevada. With over 300 agents and staff, ERA Brokers Consolidated closed over 3,000 transactions worth nearly $1 billion in value in 2016, and manages more than $250 million in assets for its clients.

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WE SPECIALIZE IN PROVIDING HIGH-LEVEL SUPPORT FOR HIGH-CALIBER AGENTS.

Nationally Recognized Real Estate Expert SHAUNA JO LARKIN Shares Great Insight at Las Vegas Regional Conference

Alex Walter — Thu, 15 Jun 2017 19:03:50 +0000

Top Producer with ERA Brokers Consolidated Enlightens Colleagues in the City of Lights

GEORGE, UTAH (June 15, 2017) – Shauna Jo Larkin, a top-producing real estate professional with ERA Brokers Consolidated, recently shared her advice and insights to a capacity crowd of her fellow colleagues on the campus of University of Nevada, Las Vegas.

Among the top 2 percent of ERA’s sales associates nationwide, she was one of six hand-selected real estate agents who presented at ERA Real Estate’s Regional Connections conference, a one-day live learning event featuring peer-to-peer learning designed to fuel business productivity.

Among Larkin’s top tips for fellow professionals looking to get to the next level:

Consistent follow-up. with her database and keeping her sphere of influence well informed.
Leveraging her market expertise. Larkin counsels clients on market conditions, combats low appraisals, demystifies “Zestimates” and builds the trust needed to close business and receive referrals.

Her advice to agents wanting to take that next step to grow would be, “Have a sincere belief that customers are better if they work with you to achieve their goals. Don’t approach relationship building like a sales person. Instead strive to give the best service to achieve the best results.”

Click to Tweet: Shauna Jo Larkin is a top producer w/ @ASmarterERA who leverages her market expertise to demystify Zestimates and build trust w/clients. #ERALive

Shauna Jo Larkin

ABOUT ERA REAL ESTATE
The ERA Real Estate system is an innovative franchising leader in the residential real estate industry with 45 years of experience in developing consumer-oriented products and services. The ERA network includes more than 37,000 affiliated brokers and sales associates and more than 2,350 offices throughout the United States and 30 countries and territories. Each office is independently owned and operated. ERA Franchise Systems LLC, which operates the ERA Real Estate system, is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global provider of real estate services. ERA Real Estate information is available at www.ExploreERA.com.

Millennial Real Estate Expert TERESA VASQUEZ Shares Insights and Tips for Fellow Professionals at Las Vegas Regional Conference

Alex Walter — Thu, 15 Jun 2017 18:39:20 +0000

Top Producer with ERA Brokers Consolidated Enlightens Colleagues in the City of Lights

HENDERSON, NEVADA (June 15, 2017) – Teresa Vasquez, a top-producing real estate professional with ERA Brokers Consolidated, recently shared her advice and insights to a capacity crowd of her fellow colleagues on the campus of University of Nevada, Las Vegas.

Among the top 10 percent of ERA’s sales associates nation-wide, she was one of six hand-selected real estate agents who presented at ERA Real Estate’s Regional Connections conference, a one-day live learning event featuring peer-to-peer learning designed to fuel business productivity.

Among Vasquez’s top tips for fellow professionals looking to get to the next level:

Get social – A millennial who has integrated Facebook and Instagram into her marketing, Vasquez generates 70 percent of her business from social media. She communicates regularly using Facebook Messenger and has found posting open houses in Facebook Groups to be effective.
Fast follow-up – Vasquez leverages Zap, ERA’s technology platform with a robust CRM function, to provide to provide timely follow-up with leads. In less than a year of using the platform, she has closed two deals and has three in escrow.

Her advice to agents wanting to take that next step to grow would be, “Don’t be afraid to tell people you’re in real estate and ask for their business.”

Click to Tweet: Teresa Vasquez w/ @ASmarterERA succeeds with social – find her on Facebook and Instagram! @teresavsellslv #ERALive

Teresa Vasquez

Real Estate Expert JOE GULINO Shares “Secret Sauce” at Las Vegas Regional Conference

Alex Walter — Thu, 15 Jun 2017 16:10:02 +0000

Top Producer with ERA Brokers Consolidated Enlightens Colleagues in the City of Lights

LAS VEGAS, NEVADA (June 15, 2017) – Joe Gulino, a top-producing real estate professional with ERA Brokers Consolidated, recently shared his advice and insights to a capacity crowd of his fellow colleagues on the campus of University of Nevada, Las Vegas.

He was one of six hand-selected real estate agents who presented at ERA Real Estate’s Regional Connections conference, a one-day live learning event featuring peer-to-peer learning designed to fuel business productivity.

Among Gulino’s top tips for fellow professionals looking to get to the next level:

High Touch/High Tech: Gulino leverages disciplined prospecting and business networking to fuel his business. He believes that he needs effective technology to be successful but he also needs to bring credibility to the clients. He really likes the Zap scripts and Follow-up plans because it keeps him connected with clients with very little effort. He has closed five deals from Zap leads.
Commitment to Community: Gulino received a marketing degree from the University of Nevada, Las Vegas, a great asset to his clients, but he also serves on the Board of Directors for the UNLV Alumni Association and believes in giving back his time and talent to the community.

His advice to agents wanting to take that next step to grow would be, “Good luck comes from hard work.”

Click to Tweet: Joe Gulino w/ @ASmarterERA says good luck comes from hard work. #ERALive

Joe Gulino

A NEW REAL ESTATE EXPERIENCE – ERA LAUNCHES ARTI

Alex Walter — Mon, 24 Apr 2017 19:46:56 +0000

04/24/2017 – Arti, a new, first to market, fully integrated real estate solution providing step by step transaction progress, lead generation, marketing, and document management has made its debut, launching with ERA Brokers.

Arti is the first technology that integrates all of the key functions of buying and selling real estate into a single platform which is then delivered to clients, making a strong play in all real estate sectors. According to Brokers Technology, the company behind Arti, the platform is a solution to helping clients be connected to their deal, even at 3 am, while providing an industry leading marketing platform and transaction interface.

“Welcome to a new real estate experience” commented Matt Walter, CTO for ERA Brokers Consolidated. “Arti provides more structure, more speed and more transparency to our clients and agents. This will help us expand our lead generation capabilities and create more opportunities for our buyers and sellers to engage in the real estate process in a way that is extremely easy to use.”

Neil Walter, CEO added, “This new transaction guide transforms the interaction between agents and their clients in a way that benefits both parties. Almost everyone wants more information, faster. Arti is the solution for both clients and agents in real estate today.”

Specifically designed to accommodate agents, multiple offices, and teams in today’s mobile environment, Arti is no stranger to doing deals and will process over 3,000 in its first year with the company.

ERA Brokers signed an exclusive agreement with software company, Brokers Technology, LLC, to launch the platform in its eight offices from Salt Lake City to Las Vegas. ERA Brokers agents will have the unique opportunity to leverage this new technology and further enhance client service, a primary objective of the firm.

About ERA Brokers Consolidated

ERA Brokers Consolidated is a brokerage infused with proprietary real estate technology. ERA Brokers Consolidated includes 8 offices on the I-15 corridor from Salt Lake City, UT to Las Vegas Nevada. It is a subsidiary of Brokers Holdings, which operates commercial and residential brokerages in Utah and Nevada. With approximately 300 agents and staff, Brokers Holdings closed over 3,000 transactions worth nearly $1 billion in value in 2016, and it manages more $250 million in real estate for its clients.

About ERA Real Estate

ERA Real Estate is an innovative franchising leader in the residential real estate industry with more than 40 years of experience in developing consumer-oriented products and services. The ERA network includes approximately 37,000 affiliated brokers and independent sales associates and 2,350 offices throughout the United States and 33 countries and territories. Each office is independently owned and operated. ERA Real Estate is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global provider of real estate services. ERA Real Estate information is available at: ERA.com.

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ERA Brokers Recognized at International Business Conference

Alex Walter — Wed, 12 Apr 2017 19:15:15 +0000

04/12/2017 – ERA Franchise Systems held its annual International Business Conference in Dallas, Texas in March. ERA Brokers sent 31 representatives to the conference including brokers and agents from seven offices between Salt Lake City and Las Vegas. At the event, ERA Brokers was recognized as a semifinalist for the overall top brokerage award, a top 15 firm in the franchise, and a platinum company. In addition to brokerage recognition, ERA agents and teams were recognized for their success serving clients.
While the primary purpose was training headlined by Mike Eurizione the captain of the 1980 US gold medal Hockey Team and Richard Smith, CEO and Chairman of Realogy Holdings Corp, ERA agents were invited to think, dream, and be BIG.
In addition to the International Business Conference in March, ERA Brokers held its annual kickoff meetings in Las Vegas, St. George, and Salt Lake City. There, the company celebrated helping 2,974 clients buy or sell real estate in 2016 and recognized its highest producing agents.
Key initiatives announced at the Kickoff meetings include plans to generate over 24,000 buyer or seller leads and the launch of ERA Brokers proprietary, first to market, fully integrated real estate solution providing transaction progress, document management, marketing, and lead generation systems in one platform.

About ERA Brokers Consolidated
ERA Brokers Consolidated is a brokerage infused with proprietary real estate technology. ERA Brokers Consolidated includes 8 offices on the I-15 corridor from Salt Lake City, UT to Las Vegas Nevada. It is a subsidiary of Brokers Holdings, which operates commercial and residential brokerages in Utah and Nevada. With approximately 300 agents and staff, Brokers Holdings closed over 3,000 transactions worth nearly $1 billion in value in 2016, and it manages more $250 million in real estate for its clients.

About ERA Real Estate
ERA Real Estate is an innovative franchising leader in the residential real estate industry with more than 40 years of experience in developing consumer-oriented products and services. The ERA network includes approximately 37,000 affiliated brokers and independent sales associates and 2,350 offices throughout the United States and 33 countries and territories. Each office is independently owned and operated. ERA Real Estate is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global provider of real estate services. ERA Real Estate information is available at: ERA.com.

ERA Research Reaches 15,000

Matt Walter — Wed, 18 Jan 2017 05:28:20 +0000

St. George, UT January 17, 2017 – ERA Brokers residential market research reaches over 15,000 business owners, property owners, and lawmakers in January. Featured in the NAI Excel 2017 Outlook and distributed through various media, print, and online channels, the market research highlights trends including median home price, days on market, and listing inventory.

For the first time ever, single family investment metrics were published for St. George, Las Vegas, and Salt Lake City. This provides prospective buyers of investment properties a resource comparing rents and capital appreciation across multiple markets, thus helping determine the best place to purchase a home.

Jon Walter, author of the Single Family Investment Index said “In performing this analysis and constructing this index, we were surprised to see the variation in expected returns between markets. We see this information as extraordinarily valuable to our clients in their efforts to find good investment opportunities.”

ERA provides research for 12 residential markets from Salt Lake County, Utah southward to Las Vegas, Nevada.

With Chambers of Commerce, Economic Development organizations, and others hosting events looking forward to 2017, this timely information is valuable to decision makers looking for opportunities in 2017.

View NAI Excel Report (pdf)View ERA Research

About ERA Brokers Consolidated

ERA Brokers Consolidated is a brokerage infused with proprietary real estate technology. ERA Brokers Consolidated includes 8 offices on the I-15 corridor from Salt Lake City, UT to Las Vegas Nevada. It is a subsidiary of Brokers Holdings, which operates commercial and residential brokerages in Utah, Nevada, Arizona, and Idaho. With approximately 300 agents and staff, Brokers Holdings closed over 3,000 transactions worth nearly $1 billion in value in 2016, and it manages more $250 million in real estate for its clients.

Just Launched: 3D Technology to Home Sellers

Matt Walter — Fri, 19 Aug 2016 01:04:43 +0000

8/18/2016 – St. George, Utah – ERA Brokers Consolidated has announced they will now be offering 3D Technology to home sellers in Southern Utah and Mesquite, Nevada. Presented to a group of over 75 local agents at their summer launch event, buyers will not only have access to detailed floor plans and 3D models on new ERA Brokers Consolidated listings, but virtually walk through and see every angle of the home from anywhere in the world mimicking the way they would actually walk through the home.

“Today’s homebuyers are very sophisticated with over 89% searching for their next home on the internet. We have integrated real estate’s most sought after 3D experience with our industry leading, proprietary marketing platform, creating and inroad to our 2 million property detail views each year,” said Matt Walter, CTO for ERA Brokers Consolidated.

“Buyers are comparing homes online and those lacking the highest quality visual appeal are getting fewer buyers and lower prices. We’re not afraid to invest in the future of our agents and the success of our clients,” Walter continued.

ERA Brokers is the only real estate brokerage in the region with in house photography, graphic design, and technology divisions. Their graphic design and photography team offer custom professional photography, drone imagery, and this 3D Experience at no additional cost to the agent, home owner, or buyer. The company has made substantial investment in cameras, equipment, and personnel to deliver a higher quality experience. “We believe that better marketing sells more homes, and that is a win for everyone” said Thayne Houston, Principal Broker of ERA Brokers Consolidated.

Experience how it works here: http://3D.erabrokers.com

About ERA Brokers Consolidated
ERA Brokers Consolidated is a brokerage infused with proprietary real estate technology. The organization operates commercial and residential brokerages in Utah, Nevada, and Arizona. With approximately 300 agents and staff, ERA Brokers Consolidated closed over 3,400 transactions worth nearly $1 billion in value in 2015, and it manages more than 1,300 property management units for its clients.

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