Every agent I talk to says they answer their phone.  Why is it when I call them they don’t pick up?  Not just agents, but people in general articulate the behavior they want to follow, not the behavior that is consistent with their actions.

So how do you create an incentive for real estate agents to pick up the phone in an effort to be more responsive to their clients?  Artificial intelligence built into some really powerful systems.  What if when a prospective buyer called on your yard sign, you knew it was a sign call before your phone even rang?  What if when someone requested information smart software automatically engaged them in a conversation?

At ERA Brokers, both of these scenarios are reality.  Increased responsiveness results in increased conversions and higher levels of customer service.  Everyone says they answer their phone.  ERA agents actually do.  Knowing how to prioritize calls is one of the little tricks that makes our agents like Melissa stand out and provide a higher level of service to her clients.