matterport – ERA Brokers Consolidated

Taking The Technology World by Storm

Karyn Colindres — Tue, 19 Sep 2017 16:52:16 +0000

Augmented Reality and Virtual Reality (AR/VR)

Augmented Reality and Virtual Reality (AR/VR) are taking the technology world by storm. Augmented reality is where you see images placed in the world around you. Virtual reality is where you are transported to a location other than the one you physically occupy. You can’t go to any tech event without seeing someone looking at the world around them through a device (AR) or wearing funny headset transported to a world inside the glasses (VR).

In a June 15^th interview with Tim Cook, Businessweek’s Emily Murphy asked about augmented reality being at the heart of Apple’s future. Tim responded “I think it is profound. I am so excited about it, I just want to yell out and scream. The first step in making it a mainstream kind of experience is to put it in the operating system. We’re building it into iOS 11, opening it to developers—and unleashing the creativity of millions of people.” The wave of creativity is just starting and if this product evolution is anything like prior technologies, we can expect the technology to continue to improve, costs to fall, and AR and VR to proliferate.

Real estate is being transformed by these technologies. While we aren’t quite to the place where you can walk into a home and see your furniture placed in key locations, you can sit at home and walk through a home hundreds or thousands of miles away as though you were there without leaving your living room. Incredibly, you can have this experience with or without special VR goggles.

Matterport came onto the real estate scene in 2014 and transformed the way buyers view real estate. They were introduced to the world by winning RealogyFWD, a real estate technology innovation summit. This September at the 2017 event held in New York, there were two new technologies vying to enter the virtual reality space, verifying the strength of the movement to make the experience of viewing a home much faster and much easier.

No real estate firm has embraced the technology like ERA Brokers has. Matterport technology is primarily deployed by contracted photographers, but this firm has brought the technology in house and is delivering it in such a way that they are now the number one Matterport vendor in the intermountain west.

“Our goal is to make the home buying experience better for the consumer” commented Matt Walter, CTO for ERA Brokers. “We built a proprietary system to deliver this content and we are committed to making it more available to our clients. Most people see quickly the benefit to buyers, but think of how much time and inconvenience sellers realize by only having committed, serious buyers walking through their home. No more ‘just looking’ showings.”

To see how VR is transforming the home buying experience, click the button bellow.

3D Matterport

ERA Launches Free Matterport 3D In Las Vegas

Matt Walter — Thu, 24 Aug 2017 14:29:56 +0000

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See ARTI In Action

8/24/2017 – Las Vegas, Nevada

ERA Brokers Consolidated has launched Matterport to clients in Las Vegas, Nevada. Announced at their summer awards conference, this 3D and virtual reality tech is provided to agents and clients in addition to their professional photography services at no cost.

“Our technology now finds buyers on websites such as Zillow and funnels them into our proprietary technology, ARTI, where they are presented with not only the latest in 3D and virtual reality, but additional content intriguing to home buyers, such as video, market research, property marketing packages,” said Matt Walter, CTO for ERA Brokers Consolidated.

“We’re seeing engagement reach all time high levels for us. In the last 12 months alone, we have had over 4 million virtual showings on ERA Brokers listings and generated over 24,000 leads,” Walter continued.

ERA Brokers is a technology infused brokerage with in house photography, graphic design, and technology divisions. Their graphic design and photography team offer custom professional photography, and this 3D Experience at no additional cost to the agent, home owner, or buyer. The company has made substantial investment in cameras, equipment, and personnel to deliver a higher quality experience.

Walter stated, “Today’s home buyersare very sophisticated with over 90% searching for their next home on the internet. We have integrated real estate’s most sought after 3D experience with our industry leading, proprietary marketing and transaction management platform, creating and inroad and more exposure to our 4 million property detail views each year,”

“Buyers are comparing homes online and those lacking the highest quality visual appeal are getting fewer buyers and lower prices. We’re not afraid to invest in the future of our agents and the success of our clients,” Walter continued.

“We believe that better marketing sells more homes, and that is a win for everyone” said Jeff Moore, Corporate Broker at ERA Brokers Consolidated.

Experience a home in 3D here: http://3D.erabrokers.com

About ERA Brokers Consolidated

ERA Brokers Consolidated is a brokerage infused with proprietary real estate technology. The organization operates commercial and residential brokerages in Utah and Nevada. With over 300 agents and staff, ERA Brokers Consolidated closed over 3,000 transactions worth nearly $1 billion in value in 2016, and manages more than $250 million in assets for its clients.

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ERA Brokers Expands Matterport 3D Tech at No Cost to Agents and Clients

Alex Walter — Thu, 15 Dec 2016 05:08:19 +0000

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See HomeFusion in Action!

12/14/16 – St. George, Utah

ERA Brokers Consolidated has expanded their 3D Matterport offering in Southern Utah and Mesquite, Nevada. In addition to providing, at no cost, the hottest technology in real estate to sellers, Matterport now seamlessly integrates into ERA Brokers industry leading, proprietary marketing platform, HomeFusion.

“Our technology now finds buyers on websites such as Zillow and funnels them into HomeFusion where they are presented with not only the latest in 3D and virtual reality, but additional content intriguing to home buyers, such as video, market research, property marketing packages,” said Matt Walter, CTO for ERA Brokers Consolidated.

“We’re seeing engagement reach all time high levels for us. In the last 12 months alone, we have had nearly 2.7 million virtual showings on ERA Brokers listings and generated over 12,000 leads,” Walter continued.

ERA Brokers is the only real estate brokerage in the region with in house photography, graphic design, and technology divisions. Their graphic design and photography team offer custom professional photography, drone imagery, and this 3D Experience at no additional cost to the agent, home owner, or buyer. The company has made substantial investment in cameras, equipment, and personnel to deliver a higher quality experience.

Walter stated, “Today’s homebuyers are very sophisticated with over 89% searching for their next home on the internet. We have integrated real estate’s most sought after 3D experience with our industry leading, proprietary marketing platform, creating and inroad to our 2 million property detail views each year,”

“We believe that better marketing sells more homes, and that is a win for everyone” said Thayne Houston, Principal Broker of ERA Brokers Consolidated.

Experience a home in 3D here: http://3D.erabrokers.com

About ERA Brokers Consolidated

ERA Brokers Consolidated is a brokerage infused with proprietary real estate technology. The organization operates commercial and residential brokerages in Utah, Nevada, Arizona, and Idaho. With approximately 300 agents and staff, ERA Brokers Consolidated closed over 3,400 transactions worth nearly $1 billion in value in 2015, and it manages more than 250 million in assets for its clients.

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Just Launched: 3D Technology to Home Sellers

Matt Walter — Fri, 19 Aug 2016 01:04:43 +0000

8/18/2016 – St. George, Utah – ERA Brokers Consolidated has announced they will now be offering 3D Technology to home sellers in Southern Utah and Mesquite, Nevada. Presented to a group of over 75 local agents at their summer launch event, buyers will not only have access to detailed floor plans and 3D models on new ERA Brokers Consolidated listings, but virtually walk through and see every angle of the home from anywhere in the world mimicking the way they would actually walk through the home.

“Today’s homebuyers are very sophisticated with over 89% searching for their next home on the internet. We have integrated real estate’s most sought after 3D experience with our industry leading, proprietary marketing platform, creating and inroad to our 2 million property detail views each year,” said Matt Walter, CTO for ERA Brokers Consolidated.

Experience how it works here: http://3D.erabrokers.com

About ERA Brokers Consolidated
ERA Brokers Consolidated is a brokerage infused with proprietary real estate technology. The organization operates commercial and residential brokerages in Utah, Nevada, and Arizona. With approximately 300 agents and staff, ERA Brokers Consolidated closed over 3,400 transactions worth nearly $1 billion in value in 2015, and it manages more than 1,300 property management units for its clients.

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