Branding is not a photo, a logo, or a slogan. Branding is the process of providing a consistent experience over and over again. Coke is a powerful brand because Coke signifies an experience with a refreshing beverage, not because it is a cool logo. Google is a powerful brand because of its ability to deliver search results that are relevant to your search, not because of the colorful characters assembled into the word “Google”.
Your brand is your reputation for providing exceptional service. People aren’t seeking out your photo or your logo, they are seeking an experience, a level of customer service, a solution to a problem. Your brand is built one client interaction at a time. How do you create a valuable real estate brand today?
Deliver a high level of service, consistently. Exceed expectations. Wow your clients. Offer a high level of customer service in an industry where many struggle to understand what it means to be a professional. This is how you build a brand that has a sustainable competitive advantage.