6/14/2016 Lehi, Utah – With over 4,300 technology companies innovating along the Wasatch Front, Utah’s Silicon Slopes are shaping the region and the world. That’s why launching a technology infused real estate brokerage in Lehi near firms like Adobe, Microsoft and Intel was the right fit for an organization that was founded as Electronic Realty Associates.
Leveraging their proprietary real estate marketing platform, ERA Brokers Consolidated has redefined lead generation for real estate agents and brought a new dimension of marketing to sellers. Coupled with the franchise owned ZAP platform, a Bay Area real estate technology company acquired by ERA’s parent company for $167 million, ERA Brokers Consolidated is at the convergence of real estate and technology.
“We are excited to demonstrate how our platforms can create a better client experience for home sellers and buyers while providing unrivaled agent tools and support” said Cheryl Knowlton, a member of the National Speakers association and a highly sought after real estate instructor, who is also the broker for the new venture. She continued “Partnering first class education opportunities and broker support with powerful real estate technology is a perfect marriage for the real estate industry today.” Matt Walter, CTO for Brokers Holdings, the parent company of ERA Brokers Consolidated, said “Our design and engineering team has done fantastic job with HomeFusion, which is distinguishing each home online, where over 90% of buyers search. We created 60% more virtual showings year-over-year by launching HomeFusion and lead generation is up proportionately.”
The new office location at Lehi Station on the Frontrunner line should be open late this summer. The space is designed to leverage the collaborative, team atmosphere common in technology companies in the area. ERA is welcoming interviews with producing agents who want to participate in the coming technology revolution in real estate.
About ERA Brokers Consolidated
ERA Brokers Consolidated is a subsidiary of Brokers Holdings, LLC. Brokers Holdings owns and operates both residential and commercial brokerages in Utah and Southern Nevada. It operates its residential brokerages under the ERA Brokers Consolidated brand and is licensed in Utah, Nevada, and Arizona. It operates its commercial brokerages under the NAI Excel brand and is licensed in Utah, Nevada, and Idaho. With over 140 agents and staff, Brokers Holdings participates in over 1,700 transactions worth over $400 million in value each year and manages more than 700 property management units for its clients. More information about ERA Brokers Consolidated is available at erabrokers.com.
About ERA Real Estate
ERA Real Estate is an innovative leader in the residential real estate industry with more than 40 years of experience in developing consumer-oriented products and services. The ERA network includes approximately 37,000 affiliated brokers and independent sales associates and 2,350 offices throughout the United States and 33 countries and territories. Each office is independently owned and operated. ERA Real Estate is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global provider of real estate services. ERA Real Estate information is available at: ERA.com.