For 32 years, this real estate company and its agents did the same thing every other real estate company did. Then, in December 2014, three brothers acquired a majority of interest in a regional brokerage based out of St. George and started breaking industry norms.
The first signal something was different was they retained a development team to start coding exclusively for the company. Second, they started replacing key vendor marketing platforms with custom built, consumer facing solutions. Third, their agents started closing more and winning more listing engagements.
And then they grew.
Following a major acquisition of the #4 real estate brokerage in Las Vegas in June 2016, on September 23, 2016, Brokers Holdings unveiled its Salt Lake and Utah County presence at Lehi Station at Thanksgiving Point which will operate as ERA Brokers.
Nearly 500 people attended the grand opening event where they experienced a video wall dynamically displaying over 2.5 million virtual showings of ERA Brokers listings, new inventory features, real time lead generation and listing search, all served from proprietary systems.
Cheryl Knowlton, Branch Broker and a 20+ year veteran of the real estate industry said “I’ve never seen a real estate company like this. Our systems coupled with unrivaled training will change real estate on the Wasatch Front. I’ve been a part of mortgage, real estate, and real estate education companies during my career, but no one operates like this!”
Neil Walter, ERA Brokers’ CEO commented, “We want to be a positive influence within the industry by empowering agents and providing a richer consumer experience.” Matt Walter, CTO added “many disruptive concepts in real estate are designed to separate the real estate agent from their client. We bring disruptive concepts to market that bring agents and their clients together in powerful new ways.”
In just a few short months, ERA Brokers’ Lehi office has more than 25 agents and is expected to reach 50 by the end of the year. Cheryl Knowlton said, “We are just getting started.”
About ERA Brokers Consolidated
ERA Brokers Consolidated is a brokerage infused with proprietary real estate technology. The organization operates commercial and residential brokerages in Utah, Nevada, Arizona, and Idaho. With over 300 agents and staff, ERA Brokers Consolidated closed over 3,400 transactions worth nearly $1 billion in value in 2015, and it manages more than 1,700 property management units for its clients.